CONCEPT 0031
urbanism - architecture - pluricultural studies
Project:InteriorRestaurant & Club Thirty-Seven, The Hague
Thirty Seven is your next & best experience. Catering to a crowd that seeks that little bit extra. Thirty Seven is a lifestyle brand, setting a new trend in dining, clubbing, live entertainment and business gatherings.
The demands of the current pluricultural society in Holland is getting much more complex. We translated this complexity to an open-minded concept that complies on these demands. No exclusion based on ethnicity, sexual orientation, wealth or education level. No, coming together and sharing fun is our point of departure. Having fun is a target! This unique typically dutch state of the art concept resulted in a restaurant and club combination which creates a `now and wow` effect!
Thirty Seven is your next & best experience. Catering to a crowd that seeks that little bit extra. Thirty Seven is a lifestyle brand, setting a new trend in dining, clubbing, live entertainment and business gatherings.
The demands of the current pluricultural society in Holland is getting much more complex. We translated this complexity to an open-minded concept that complies on these demands. No exclusion based on ethnicity, sexual orientation, wealth or education level. No, coming together and sharing fun is our point of departure. Having fun is a target! This unique typically dutch state of the art concept resulted in a restaurant and club combination which creates a `now and wow` effect!
Besides all, ThirtySeven is a functional space that creates possibilities of specialness and multifunctions in one great area. The front side of the building is the restaurant that offers guests, via the modern kitchen, a lunch and diner. In the back side of the building the club and cocktail bar is situated. The corridor in the middle, with unisex toilets, connects the restaurant and club physically, while a beautiful semi-transparent, heat-protective glass wall as foreclosure give you insight in the design and sphere of the other area.
Also our sense for technical detail and project management were tickled. Because the building is in the middle of a residential area, on the border of the city-centre of The Hague and have a ‘protected-cityscape’ label, a lot of effort is spend on the technical part in prevention of noise and acquiring the building-permit. Our team designed a box-in-box system where the inner box (what you see) is totally suspended on rubber shock absorbers and makes it possible to pump music to the early morning (is what you get). Eat, Drink & Rock and Roll Baby!!!